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Building a Niche Business
Entrepreneur Dot Com had an interesting piece recently on building a successful niche business.Niche products and services have the potential to generate big bucks if they capture the hearts, minds and wallets of a dedicated consumer base. Unlike conglomerates that target the masses, niche businesses cater to highly defined markets that are often over-looked, underserved or disenfranchised by larger competitors.Examples of niche markets include things like gourmet pretzels, pet clothing, and exotic garden plants.
Step one? Keep it simple. Step two? Try and shape your market yourself. Read the details and the rest of the steps here